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Ingenious Aparna Sharma Rides Digital Wave With OTT Acquisition

Digital platforms slowly overtook film entertainment to rank the third largest in the Indian media and entertainment sector in 2019! It was, eventually, inevitable that the figures would further rise with the COVID-19 pandemic. In fact, according to FICCI Indian Media and Entertainment report, the figures will rise from Rs. 2,019 crore in 2017 to Rs. 5595 crore by 2022! The popularity of OTT platforms is at an all-time high, as the audience shifts from theatres to streaming services from the comfort of their homes and devices! The viewers get a new habit – binge watching, thereby spiraling video consumption across metros, other urban cities and the rest of rural India. The target group of major OTT platforms is set to be the millennials of the age group of 18-35 years old. As the digital India strengthens, the youth oriented population is expected to further increase the viewership of OTT platforms. This is aided by the drop in the prices of smart phones and cellular data tariffs. India is currently estimated to have over 500 million active smart phone users, and the figure is only ever-increasing! Model-turned actor-turned media mogul Aparna Sharma ventures into the OTT Media Digital Platform as Co-Founder and Group President, Darwin Platform Group of Companies. The dynamic group has been researching on the video-on-demand services and opportunities in the Indian sub-continent. With OTT platforms targeting millennial age groups of 18-35, they is looking forward to strategize this approach in a differentiable way by targeting urban and rural markets. With the staunch belief that content marketing strategy with exclusive content is the differentiator, this OTT is set to take the industry by storm! With over 30 plus OTT players in India, in different languages, it is now possible, and even more effective, in targeting audiences based on their content preferences.  A lesser known fact is that over 40 per cent of OTT platforms in India cater to regional content. The current OTT will have over 14000 hours of content, including Hindi and regional language shows and films and is already in the process of acquiring stronger content as well. Aparna Sharma has a strong career background in the entertainment space, albeit as a model-actor. She has done TV commercials for Parle Monaco with Aamir Khan, ESPN Brand Film with John Abraham, Coca Cola with Imran Khan, Chik Satin Shampoo, Samsung Mobile. She was also seen in her debut feature film, Guddu Ki Gun. After that, she...

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Grand Media Launch of Tusshar Dhaliwal’s Mrs India Universe 2020-21

Grand Media Launch of Tusshar Dhaliwal’s “Mrs India Universe 2020-21”, recently in Sin City. Show was organised under the banner of ‘Viscera’, ‘Archsshar’, ‘Archana Tomar Creation’ & ‘Samkit Productions’. Tusshar Dhaliwal showcased the glittering Crowns thru the hands of celebrities. The event which was celebrated with great pomp and show ended with fabulous dinner and cocktail Party.  Every celebrity enjoyed the evening till midnight with dance and music. Some of the prominent dignitories and celebrites present at the grant event were Siddhaanth Vir Suryavanshi(Actor), Dev Sharma(Actor), Anuj Kohli (Actor), Yash Wadali(Singer), Shri Pal Jain(Producer), Rakesh Sabharwal(Producer), Rajan Batra (Punjabi Producer), Kajal Shah(Actress), Karishama Kar(Actress From South), Yog Sabharwal(Actor)  Jayant Madnani(Chef), Lovekesh Dhaliwal (Director of Mrs India Universe), Shikha Mehta Khan(Make Over Partner), Karishma Chhabria (Official Groomer), Vinod Bhai(ARC Club Owner), Rakesh Kothari(Social Worker), Advani Ji (Prime School Owner), Ruby Arora (Mrs India Universe 2018 Winner), Shweta Rathore  (Miss World Fitness), Gagan Sahni (Fashion Designer), Anjali Sahni (Fashion Designer), Pradeep Pali (Garjana Group of Hotel Owner) Mamta Raja, Brinda Pareek and many more. Contestants  from various regions were present at the grand Crown Launching – Anuja Zaveri,  Piya Dhar,  Krina Mistry,  Savita Pol, Chetna Sachdeva, Shruti Saxena, Juhi Bhasin,  Deepti Singh, Poongoody Manikandan Deepti Singh.                   Also it was Birthday of Young dynamic Tusshar Dhaliwal, which was celebrated along with guests and media...

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Grand Musical Muhurat Of Hindi Film Political Wolf

हिंदी फ़िल्म “पॉलिटिकल वुल्फ” का शानदार म्यूज़िकल मुहूर्त निर्माता नाज़िम असार और सह निर्माता हरेश सांगाणी की हिंदी फ़िल्म “पॉलिटिकल वुल्फ” का भव्य मुहूर्त आज मुम्बई में स्थित कृष्णा रिकॉर्डिंग स्टूडियो में किया गया। ड्रीम लैंड स्टूडियो हाउस के बैनर तले बनने जा रही इस फ़िल्म के लेखक और निर्माता नाज़िम असार हैं जबकि इसके सह निर्माता हरेश सांगाणी हैं। पॉलिटिकल बैक ड्रॉप पर बेस्ड इस फ़िल्म के निर्देशक शिव दत्त शर्मा हैं। इस मुहूर्त के अवसर पर “वीरे की वेडिंग” फेम डायरेक्टर आशु त्रिखा, फ़िल्म टेक इट ईज़ी के निर्देशक सुनील प्रेम व्यास और प्रोड्यूसर राजेश चौहान मेहमान के रुप में मौजूद थे। शाहिद माल्या की आवाज़ में एक गीत की रिकॉर्डिंग से इस फ़िल्म की शुरुआत हुई। देश की राजनीति और मौजूदा हालात के मुद्दे पर बॉलीवुड में यह एक सशक्त फ़िल्म बनाई जा रही है।  इस फ़िल्म का वर्ल्ड वाइड डिस्ट्रीब्यूशन और मार्केटिंग तृप्ति एंटरटेनमेंट कर रही है। फ़िल्म के निर्देशक शिवदत्त शर्मा ने बताया कि हालांकि फिल्म एक हार्ड हिटिंग सब्जेक्ट पर आधारित है मगर इसमे चार सिचुएशनल गाने भी हैं। फ़िल्म के लेखक और प्रोड्यूसर नाज़िम असार ने बताया कि आम लोगों की ज़िंदगी पर पॉलिटिक्स का क्या असर पड़ता है, इस फ़िल्म में यही दिखाया गया है। फ़िल्म के टाइटल और उसके सब्जेक्ट की वजह से यह फ़िल्म चर्चा का विषय बन गई है। शाहिद कपूर स्टारर फ़िल्म मौसम का हिट गीत रब्बा मैं तो मर गया गाने वाले सिंगर शाहिद माल्या ने यहां गीत रिकॉर्ड करके मीडिया से बताया कि पॉलिटिकल वुल्फ फ़िल्म का आज मैंने बेहद खास गाना रिकॉर्ड किया है। इसकी कम्पोज़िशन अच्छी है और लोगो को ज़रूर पसन्द आएगा। इस फ़िल्म के मुहूर्त के वक्त निर्देशक आशु त्रिखा, फ़िल्म टेक इट ईज़ी के निर्देशक सुनील प्रेम व्यास और प्रोड्यूसर राजेश चौहान, सन्देश, सन्दीप जैसे मेहमान मौजूद रहे।    इसके एग्जेक्युटिव प्रोड्यूसर  वीरेंद्र प्रताप यादव, संगीतकार राजन खेरा, डीओपी सुबोध भगत, प्रोड्क्शन डिज़ाइनर प्रभात ठाकुर हैं। मीडिया मार्केटिंग प्राइम कम्युनिकेशन द्वारा की जा रही है। इस फ़िल्म का पीआरओ ई एम मीडिया ग्रुप...

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Academy of Creative Arts Boston is going global offering their 30+ different Creative & Performing Art Programs online

Location: BOSTON, MA – Converting pandemic into an opportunity to spread their love for art globally through virtual/online classes, Academy has added new programs to their suite of 30+ programs by collaborating with award winning Bollywood choreographer Sandip Soparrkar and his team to bring his dance program to ACA so students can learn Bollywood Dance from real Bollywood Choreographers from Mumbai sitting right in their living rooms. In February of 2021 Academy also launched College Admissions Counselling & SAT/ACT Test Prep programs catering to heavy demand from college bound students and parents. “If we can learn online – why restrict learning from local teachers, why not learn from some of the best in the industry. That’s what prompted us to expand and collaborate with award winning artists like Sandip Soparrkar to bring his dance program to the Academy. This is just the beginning, we plan to collaborate with many such passionate artists to bring their programs through our Academy ” said Hetal Joshi – Founder of Academy of Creative Arts. During these challenging times, amidst the worldwide pandemic of COVID 19, Academy of Creative Arts Boston (USA) didn’t sit back but immediately swung to action. The first thought was focused on students and their future, second on the staff members, to give them the right platform to enhance the teaching process and third with our parents to continue sharing the bond of trust. Planning commenced for continuous education based on the situation, the need and the requirement. The curriculum was enhanced and tweaked to support delivering value through online teaching. Teachers, parents and students were trained to use the online platform to its maximum potential. The most exciting and exhilarating bit of the whole plan was everybody was working from home. Within a month more than 500 students joined ACA Online Classes across the world. Academy of Creative Arts Boston offers 30 plus different programs such as Art, Music (Hindustani Vocal, Guitar Tabla), Dance (Bollywood, Zumba, HipHop, Contemporary, Bhangra, Kathak, Odissi), Henna, Public Speaking, Hindi etc. all under one roof. Academy’s goal is to provide education and all resources are geared and spent towards betterment of our educational services and creating a best in class educational institution. The vision for Academy of Creative Arts is to become an institution of choice for any and all kinds of creative and performing arts. Academy is a not for profit school formed by the husband-wife duo Java Joshi and Hetal Joshi in...

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Xtra Haunted Mini-Series Coming Soon On OTT Platform Eyesflix

ओटीटी प्लेटफॉर्म आईसफ्लिक्स पर जल्द आ रही है, मिनी सीरीज़ “एक्स्ट्रा हॉन्टेड”। ओ टी टीप्लेटफॉर्म आईसफ्लिक्स पर नेक्स सिनेमा व पब्लिश मीडिया फिल्म्स की मिनी सीरीज़ “एक्स्ट्रा हॉन्टेड” जल्द आ रही है। इस मिनी सीरीज का पोस्टर आउट किया गया है जो वाकई “एक्स्ट्रा हॉन्टेड” लग रहा है। डर कॉमेडी और थ्रिल से भरपूर इस सीरीज के लेखक- निर्देशक कपिल पाराशर हैं। इसके निर्माता- अभिषेक वर्मन , शबनम प्रवीण व अखिलेश एम. सिंह, सह- निर्माता- पंकज सिंह ,मोहम्मद याह्या,संगीतकार मुदित भट्ट, प्रोडक्शन हेड सोनू कुंतल हैं जबकि इसकी मीडिया पब्लिसिटी का काम पब्लिश मीडिया कर रही है। अभिषेक वर्मन इस प्रोजेक्ट से जुड़े हुए हैं जो इंडस्ट्री में काफी अनुभव रखते है।     आपको बता दें कि आइसफ्लिक्स एक ऑनलाइन वीडियो स्ट्रीमिंग  प्लेटफॉर्म है, जो आई एंटरटेनमेंट सर्विसेज द्वारा संचालित है। आइसफ्लिक्स दर्शकों के लिए कई प्रकार के कंटेंट लेकर आ गया है उसी में हॉरर, रहस्य और रोमांच से भरपुर यह शो है जिसका नाम है एक्स्ट्रा हॉन्टेड।बहुत जल्द आप लोग के सामने स्टार कास्ट के साथ फ़िल्म का टीज़र रिलीज किया...