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Sep
26

Bigcash Welcomes Nawazuddin Siddiqui As Brand Ambassador, Unveils National Campaign ‘Bade Kaam Ka Khel’

Bigcash Welcomes Nawazuddin Siddiqui As Brand Ambassador, Unveils National Campaign ‘Bade Kaam Ka Khel’ ~Launches inspiring campaign ‘Bade Kaam Ka Khel’ that resonates with audiences across India’s heartland~ India, September 26th, 2024: BigCash, one of India’s fastest-growing real money gaming platforms, proudly announces its collaboration with acclaimed Bollywood actor Mr. Nawazuddin Siddiqui as its new celebrity brand endorser. Known for his authentic persona and relentless drive, Siddiqui embodies the spirit of BigCash’s latest campaign, ‘Bade Kaam Ka Khel.’ The ‘Bade Kaam Ka Khel’ campaign, currently live across TV, radio, social media, and digital platforms nationwide, taps into the aspirations of everyday Indians. With Mr. Nawazuddin Siddiqui leading the way, the campaign is about more than just playing games—it’s about using strategy, sharpening skills, and seizing opportunities to win in a safe and secure gaming environment. Commenting on this significant partnership, Ankur Singh, CEO of BigCash, said, “Mr. Nawazuddin Siddiqui’s journey from humble beginnings to becoming a national icon is a story that resonates deeply with the millions of players on our platform. His authenticity and relatability, especially with audiences from India’s heartland, make him the perfect ambassador for BigCash. We’re excited to have him represent our brand as we continue to grow and deliver an unparalleled gaming experience.” Through this nationwide campaign, BigCash aims to connect with millions of gamers across the country, particularly in emerging regions, reinforcing its position as the go-to platform for skill-based real money gaming. The campaign features a powerful narrative, with Mr. Nawazuddin delivering the message “Zindagi me kuch bada karne ke liye bus khoon paseena ek nahi karna padta hai… but on BigCash, playing skill-based games is one of the best ways to achieve something big.” This messaging reflects the hard work, strategy, and dedication that BigCash players bring to their gaming experience. The collaboration captures the essence of individuals who, like Mr. Nawaz, come from modest beginnings but possess a fierce determination to succeed. The campaign’s centrepiece, including the TV commercials and media strategy, was conceptualized and executed by Green Giraffe Media Agency. Celebrated for his compelling performances in Indian cinema, Mr. Nawazuddin Siddiqui brings authenticity, grit, and versatility—qualities that align perfectly with BigCash’s brand ethos. Expressing his excitement about the partnership, he said, “BigCash represents a new era in gaming—one that combines skill, strategy, and the thrill of competition. I’m excited to be part of this journey and connect with millions of gamers across the country who share my passion for winning.” BigCash continues to lead the real money gaming space in India, offering popular...
Sep
25

Swiggy One Introduces New “Privileges” With Partners Like Yatra, Cinepolis, Amazon Prime, Disney+ Hotstar, And More

Swiggy One Introduces New “Privileges” With Partners Like Yatra, Cinepolis, Amazon Prime, Disney+ Hotstar, And More Swiggy One and One Lite members now enjoy exclusive offers on Yatra, Cinepolis, Amazon Prime, Disney+ Hotstar and more this festive season India, 25th September 2024: Swiggy, India’s pioneering on-demand convenience delivery platform, today announced the addition of “Privileges” to its Swiggy One and Swiggy One Lite membership programs. With millions of subscribers nationwide, Swiggy One is the country’s only membership program offering benefits across food, quick commerce, dining out and pick-up and drop services. By going beyond the app through strategic partnerships with Yatra, Cinepolis, Amazon Prime, Disney+ Hotstar, and more, Swiggy One enhances its offerings with exclusive privileges.Extending Swiggy One privileges beyond the Swiggy app Swiggy One Privileges brings exclusive offers and perks that extend beyond Swiggy’s multiple offerings, bringing users the best from Swiggy’s partners across travel, entertainment, OTT, shopping and beauty categories to elevate the Swiggy One member’s experience by focusing on every aspect of their lives. In travel, Yatra offers exclusive value-added services such as free cancellation, free seat, or free meal selection on flights to Swiggy One members. In entertainment, Cinepolis offers an exclusive Flat 30% discount on movies and food & beverages on their website and app bookings. Additionally, members can also enjoy a flat 25% discount on food and beverages at the Cinepolis F&B counter. Swiggy One members also have exclusive offers from popular OTT platforms such as INR 150 discount on Amazon Prime, 50% discount on the Disney+Hotstar 3M Super plan, and Buy 1 Get 1 month or Buy 12 Get 3 months offers on SonyLiv Premium plans. Croma is offering an exclusive 7.5% discount on purchases of INR 30,000 and above at any of its stores. Hamleys is offering free entry to the play arena across their major outlets. On beauty and fashion, Swiggy One Privileges extend to brands like Ajio with a flat 20% off on select merchandise and Lakme with a complimentary waxing on facial service. Commenting on the added Privileges to the Swiggy One membership program, Anurag P, VP of Growth at Swiggy said, “With millions of users across India, Swiggy One and Swiggy One Lite stand apart for the benefits they provide across fast-growing categories like food delivery, quick commerce, and dining out. We are now making Swiggy One bigger and better through Swiggy One Privileges which has offers spanning high-usage categories such as OTT, travel, fashion, beauty, and more. With these added privileges, Swiggy One will further enhance its standing as the most exciting...
Sep
24

Bitcoin Surges As Macro Tailwinds And Political Moves Boost Bullish Sentiment

Bitcoin Surges As Macro Tailwinds And Political Moves Boost Bullish Sentiment Bitcoin kicked off the last week of September with a push to one-month highs, spiking to $64,700 after a strong weekly close. Traders are now eyeing $65,000 as the next key resistance level. The price has been battling the 200-day moving average at $63,925 for the past five days, a level that previously rejected Bitcoin twice in August. According to CoinSwitch’s Market Desk, “A daily close above $64,000 would give bulls more confidence, while a close above $65,000 could break the lower-high pattern, turning Bitcoin’s outlook very bullish.” Bitcoin ETFs have also seen significant inflows, with $397.2 million added last week, signaling strong institutional interest. Notably, ETFs bought 6,573 BTC while miners produced only 3,150 BTC, creating supply pressure. Despite these positive indicators, Bitcoin remains 13.6% below its all-time high, even as traditional markets like gold, the S&P 500, and the Dow Jones hit record levels. The altcoin market is also experiencing a boom, supported by last week’s 0.5% interest rate cut by the Federal Reserve and the Bank of Japan keeping rates unchanged. Ethereum, which had underperformed for weeks, has started to gain traction after hitting the lowest ETH/BTC ratio in over 3.5 years. Although concerns over Ethereum’s inflationary supply linger, CoinSwitch experts noted, “It remains less inflationary than Bitcoin, suggesting that if BTC rallies, ETH could follow. Additionally, BlackRock announced plans for a $30 billion AI-focused fund with Microsoft, which has fueled excitement in AI-focused crypto coins like BitTensor, FET, and Near Protocol, all showing strong weekly gains. Solana Labs announced its second crypto phone, “Seeker,” will launch in 2025.” On the regulatory and political front, the upcoming U.S. elections are making waves in the crypto space. Donald Trump has pivoted his stance on Bitcoin, now proposing a “strategic national Bitcoin stockpile” akin to the U.S. gold reserves, and even launched a new crypto business, World Liberty Financial. Meanwhile, Kamala Harris, the Democratic candidate, mentioned her support for emerging technologies like digital assets for the first time, stirring excitement among crypto enthusiasts. “With crypto now firmly in the political spotlight, alongside favourable macroeconomic conditions, Q4 2024 is shaping up to be a pivotal period for the markets, with bullish sentiment building.” CoinSwitch’s Market Desk highlighted. MicroStrategy’s recent $489 million investment in Bitcoin, bringing its total holdings to over 252,000 BTC, further reinforces the positive outlook. As CoinSwitch’s desk concluded, “With these macro and political tailwinds, Bitcoin appears well-positioned for a significant breakout as we move further into...
Sep
13

Druid Software Eyes Indian Market As Key Growth Area For 5G Private Networks

Druid Software Eyes Indian Market As Key Growth Area For 5G Private Networks India, 13th September – Druid Software, a global leader in private network solutions, has been setting its sights on India as a key growth market, aligning its expansion strategy with the rapid adoption of 5G technology in the region. With over 24 years of experience in the private network space, Druid is well-positioned to support India’s digital transformation, driven by Prime Minister Narendra Modi’s ambitious vision. As part of its strategic focus, Druid Software is collaborating closely with Enterprise Ireland, the Irish Government’s agency responsible for promoting Irish businesses worldwide. This partnership underscores Druid’s commitment to the Indian market, leveraging Ireland’s robust support system to ensure seamless entry and sustained growth in one of the world’s fastest-growing digital economies. Mr. Amit Raje, SVP, India and South Asia –Enterprise Ireland, said, “India is an increasingly key market for Irish companies, and we are proud to support Druid Software’s expansion here. With over 2 decades of experience, Druid has carved out a niche as a leader in private network solutions both locally and globally, and its innovative approach is perfectly aligned with the Irish Government’s broader ambitions of global expansion. With its sights set firmly on India, Druid is well-positioned to make a significant impact in the rapidly evolving digital landscape. At Enterprise Ireland, we are committed to helping companies like Druid Software scale and grow internationally, and we believe their expertise will play a vital role in meeting the growing demand for advanced solutions in India.” Druid’s core network technology, Raemis™ platform, has already seen successful deployments with over 40 5G Radio Access Network (RAN) vendors worldwide. Unlike larger competitors, Druid’s agility and flexibility allow it to rapidly tailor solutions to meet specific market demands, making it a formidable player in the Indian 5G landscape. During his recent visit to India, Tadhg Kenny, President of Global Strategic Accounts at Druid Software, stated, “India’s rapid adoption of 5G technology, driven by Prime Minister Narendra Modi’s push for digital transformation, presents a pivotal opportunity for Druid Software. As India moves towards 100% digitization the demand for high-speed, low-latency private networks is set to surge. Our proven solutions, backed by decades of proven expertise, are ideally suited to meet these evolving needs across diverse sectors.” Key sectors identified for growth in India include railways, healthcare, ports, defense, BFSI, warehousing, and manufacturing. Druid’s approach centers on building strong local partnerships, such as its collaboration with Tidal Wave, to ensure its technology integrates seamlessly into...
Sep
11

Lemonn Has Acquired Over Five Lakh Users In The First Five Months Of Its Launch

Lemonn Has Acquired Over Five Lakh Users In The First Five Months Of Its Launch Around 36% of the total users are first-time investors India, September 11, 2024: PeepalCo’s investment app, Lemonn has acquired five lakh users in the first five months of the launch. Designed to simplify investing for first-time investors, Lemonn offers options to invest in mutual funds, direct stocks, IPOs, and trade in Futures and Options (F&O). “At Lemonn, our goal is to make investing simple and accessible for everyone. Reaching five lakh users in just five months is a strong indicator that we’re on the right path. We’ve designed our platform to empower young individuals to take advantage of the investing opportunities and secure their financial future,” said Ashish Singhal, Co-founder, Lemonn. “As we move forward, we’ll continue to enhance the user experience while staying committed to our mission: making financial opportunities equal for all,” he added. The platform’s intuitive design and valuable features have strongly appealed to investors, with about 36% of total users being first-time investors. About 68% of these investors are from tier 2 and 3 cities and 65% of the users are between the age group of 18-25 years, showcasing the app’s effectiveness in catering to a diverse audience. Ahmedabad, Jaipur, Bardhaman, Nadia and Murshidabad are among the top 10 cities for the platform. Commenting on the milestone, Devam Sardana, Business Head, Lemonn said “We are thrilled and deeply grateful for the warm reception Lemonn has received, especially as a late entrant in such a competitive market. A substantial portion of our user base consists of first-time investors, presenting us with the opportunity to build long-term relationships. The trust our users have placed in us motivates and drives us to consistently deliver exceptional service.” Lemonn offers zero maintenance and account opening fees, with the additional benefit of zero brokerage for one month for new users. Lemonn Has Acquired Over Five Lakh Users In The First Five Months Of Its...

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