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The Indian Filmmaker’s Guide To Oscars

Indian films have been a regular affair in major international festivals. And now, achieving the Oscar dream seems plausible too. Lobbying, promotions, and what not! The race to the Oscars is a mad rush. Indian cinema, despite its rich storytelling tradition, has not been able to decode the Oscar secret. Until now that is! The All Lights Film Services, which broke into this niche scene 2 years ago, is leading the Indian charge, helping filmmakers attain international recognition at the Oscars. In a freewheeling chat with Indulge Magazine, Nisha Joseph, Manager of the All Lights Film Services, explains the Oscar process, the hurdles faced by filmmakers and how the organization she represents has made the dream possible for over 10 films from the sub continent in less than 2 years.   First of all, can you explain what all categories are open to foreign filmmakers and the process for a film to be selected into the Oscar contention race? Under the foreign film category of Oscar, “Best Foreign Language Film” is the only category for the foreign filmmakers.  The entry to this category is just one per country and is recommended by the film federation/film apex body of the country. But under the mainstream category of Oscar, any filmmaker can send their entries. There are around 26 category competitions under this including Best Picture, Best Director, Best Actor, Best Actress and so on. For the contention, the movie should primarily go through a series of qualification criteria including Los Angeles Screening for 7 consecutive days and if it is not in English language, it should have English subtitles. How difficult is it for an Indian movie to compete with other foreign films? The key is to get noticed. According to a recent report, an Oscar campaign is said to cost approx $3 million to $10 million which includes mass PR campaign and publicity generation through adverts, holding lobbying parties at LA, New York and the film’s parent country, sending out screeners to Oscar jury members, special review reports / critic reviews in famous film journals and publications etc. While Hollywood movies are funded by big studios who undertake the above mentioned tasks for their respective movies publicity campaign for them, for an Indian movie to cough up such a large amount is extremely difficult. Since the start of operations, how has your organization helped Indian films gain international recognition? We have helped 12 Indian Films so far which have...

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Aries Group Launched Advanced Technology of Visual Asset Management Concept to Indian Maritime & Naval Market @ DIMS-2018

Aries Group Launched Advanced Technology of Visual Asset Management Concept to Indian Maritime & Naval Market @ DIMS-2018, An International seminar on developments in Offshore, Shipbuilding, Transport and Allied Sectors, held on 3rd and 4th of August 2018, at Crowne Plaza, Kochi, Kerala, India. Kochi,Kerala ,India August 4, 2018  – Aries Group’sIDEAS division catering to “Intelligent Engineeringsolutions’ Launched the Visual Asset Management Solutions concept in India during the first edition of DIMS-2018, An International seminar on developments in Offshore, Shipbuilding, Transport and Allied Sectors, held on 3rd and 4th of August 2018, at Crowne Plaza, Kochi, Kerala, India. Aries paper presented during the Seminar introduced the concept of 3D laser scanning Techniques and 3D Photogrammetry for capturing ‘As fitted’ information in Naval Vessel and Submarines. Lt Cdr Naveen Nair (Retd) ,Technical Manager of Aries Marine who presented the paper explained about the Intelligent techniques that are used to collect and post process the asset information.He demonstrated how the concept of 3D photogrammetry is applied for creating a ‘true’ 3D environment of the complex asset that shall assist in the management of its information using a simple and visual interface. The advantages in the application of 3D techniques for retrofit of new equipment/weapon systems in an existing operational asset waspresented. The paper covered the use of these advanced techniques for execution of “Alteration and Additions” in any Sea and shore assets. A case study showing the utility and benefits of these techniques was presented to expert who attended Maritime Seminar. Aries Group CEO Mr.Sohan Roy who attended the event commented that “With a track record of close to 44,000 projects completed for 4750 Clients for activities inEngineering,Inspections,Maintenance &retrofit projects, Aries Marine is now one of the world’s leading Inspection,Engineeting and Asset Integrity Solution provider for digitization and intelligent techniques of existing assets. The company is now focusing to be the one-stop shop for suchAsset Integrity Management/Monitoring tasks providing services ranging from engineering, project management. Inspections, Document Management and Software integrated solutions with our Infotainment concept model”. With 47 entities and presence in 15 countries GloballyIndiaincluding India, AriesGroup have various advanced technologies introduced focusing on current marked demand and digitization based on Big Data analysis. Established in 1998 by Mr.Sohan Roy, Aries Group is now one of the world’s largest Asset Management Solution provider with consultancy,Inspections,Maintenance and survey in all maritime, oil& gas, Offshore hubs and more than 1600 employeeson its rolls. The two day seminar DIMS -2018 organized by the...

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Pattanam Designory Receives Indywood Accreditation

Pattanam Designory, an advanced media/film make up Institute to received Indywood accreditation for its courses and services Pattanam Designory is run by Mollywood’s most famous make-up man Pattanam Rasheed Kochi(23-07-2018):: In a move that’s expected to usher in an era of standardization to the Indian film industry, Kochi-based Pattanam Designory, one of the leading make up institutes in Malayalam film industry, has received the prestigious Indywood accreditation for its popular courses and adherence to quality standards. Anson IJ, COO, Indywood Talent Hunt handed over the certificate to Pattanam Rasheed at a function held at city on Wednesday. The present accreditation for Pattanam Rasheed Makeup Academy will be a temporary accreditation which is valid for a period of one year. Run under the supervision of noted make-up man Pattanam Rasheed, Pattanam Designory is an approved centre of CTTC (Centre for Trade Testing and Certification of skilled workers) under the Union Ministry of Labour and Employment. The institute is also on the verge of becoming the first in the field of media make-up to be affiliated with the Calicut University. Anson IJ, COO, Indywood Talent Hunt, which handled the accreditation process said, “Pattanam Designory has been moulding make up professionals, hair stylists, cosmetologists and spa therapists for years now and has helped raise the standard of each of these professions through their creativity. They have trained and contributed many talented make-up artists to the film industry. We are glad to bestow them with the Indywood accreditation. ” The courses at Pattanam Designory emphasize on the skills required for professional motion picture make-up. Students also get to learn facial contouring using highlights and shadows, correction and concealing techniques, base matching, eye and lip treatments and air brush techniques. The Indywood Accreditation is bestowed by the Indywood Entertainment Consortium and is availed upon a multi-pronged examination of the Quality, Merit, Experience, Reputation, Reference, Insurance, Interest and Legal Existence of system/product/ organization. Indywood Accreditation is valid for all national and international clients / organizations in the field of media, films and entertainment. The Accreditation is one of the set targets of the USD 10 billion Project Indywood which aims to unite all Indian regional film industries under one umbrella. ABOUT INDYWOOD TALENT HUNT The annual Indywood Talent Hunt is a confluence of creative talents from India’s student community to be held at Hitex Exhibition Center in Hyderabad. Over 5000 finalists participate are expected to participate this year in 28 different creative Categories including Model...

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WILD TIGER FINALLY ROARS INTO KERALA

Wild Tiger Rum which is India’s first and only Premium Rum was launched in Kerala recently. The made in Kerala brand was launched globally in 2016 and captured the fascination of International customers in 30 countries including UK, Denmark, Sweden, Poland, Canada and even Caribbean countries like Barbados. The brand was introduced to the Beverage corporation and Consumer Fed shops in Kerala recently, and is now available across all the premium shops and bars in the state. The Brand is owned by a young Keralite entrepreneur, Mr. Gautom Menon, who is recognised by GQ Magazine as “50 most Influential Young Indian’s”. Wild Tiger Rum is produced in the family operated SDF Distilleries in Pampadi, Thrissur district, Kerala state.  It’s the most premium offer in the entire Rum range and is price at Rs. 1500 for a 750ml bottle.   Gautom Menon, the founder and owner of Wild Tiger shares that, “Consumers, especially the westerners and travellers love our product for its unique design and delectable taste. The brand has won many International awards for its Quality Taste and Attractive Packaging,  and now the response from recent launch in Kerala has been amazing”. The beautiful bottle is made from Velvet fabric which looks and feels like a real Tiger skin, and it grab’s attention in shops and bars. Every bottle also comes with a replica Tiger Claw. According to ancient Indian mythology it was worn to keep the evil away and symbolise “No Fear”. As we know the Tiger is a majestic creature which does not fear anything. Every bottle has a unique stripe design pattern just like each Tiger, making every bottle a unique collectible, souvenir and a great gift for consumers. The brand can be found at many leading duty free’s around the World including airports of Auckland, Singapore, Bangkok, Muscat, Sharjah, Barbados, Chile to name a few. It’s also available on leading cruise’s in Europe and Caribbean. Wild Tiger Rum is an ethical  and responsible brand too as it supports Tiger Conservation in South India. 10{61307dbfb632870ba326f6322853bd3ffea5b163e9c789324eea2723926c15c1} profits are donated for Wildlife projects. Today there is only 2200 Tigers in the forests, this used to be around 40,000 few decades ago. The brand is committed to the cause and works with Sathyamangalam Tiger Reserve and soon with Wayanad Tiger Reserve in Kerala. The company also employs and empowers 200+ village women who hand pack every bottle at their distillery in the state of Kerala, India. Many consumers do...

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Oscars 2019 : The Frozen Fire – Creates History, Becomes The First Sri Lankan Movie To Enter Mainstream Category

India-based All Lights Film Services (ALFS), a leading film consultancy company, is handling  the Oscar contention of the movie The strategic association between ALFS and Cinepro Lanka International will give fresh impetus to India-Sri Lanka bilateral relations Sri Lanka (04-07-2018): For the first time in the history of Sri Lankan film industry, a movie from the Pearl of the Indian Ocean, shall vie for Oscars 2019. The movie titled ‘The Frozen Fire’, directed by Anuruddha Jayasinghe, is the first Sri Lankan movie to enter in mainstream ‘Best Picture’ category of Oscars 2019, the officials revealed. The preview show of ‘The Frozen Fire’ was screened on Tuesday at the National Film Corporation of Sri Lanka. Sri Lankan movies have only entered twice in Oscars before this, that too in the ‘Best Foreign Language Film category. India-based All Lights Film Services (ALFS), a leading film consultancy company, is handling the Oscar contention of ‘The Frozen Fire’. ALFS has managed Oscar nominations of more than 14 Indian movies including the much acclaimed Ballad of Rustom, Kamasutra 3D, Pulimurugan, DAM 999 and Color of Sky. Indo-Lanka ties: Boost up collaboration in culture Commenting on the Oscar mission, Nisha Joseph, Manager of ALFS said that the entertainment industry is growing rapidly in Sri Lanka. “It is a great privilege to be associated with the Sri Lankan film industry. The Frozen Fire is our first project from the island and we are extremely excited to take this unique project to the Oscars. Sri Lankan cinema has a lot to offer the global audiences and we hope to associate with more movie projects for the international awards arena,” she said. Nisha, who is also the Artistic Director of All Lights India International Film Festival (ALIIFF) highlighted that India-Sri Lanka should strengthen collaboration in culture through promoting co-production movie ventures as well as tourism destinations. “There is immense potential for partnership in culture and knowledge exchange. Both governments (India and Sri Lanka) should come forward to tap the potential as early as possible. It is the need of the hour,” she added. About The Frozen Fire The movie is produced by Chamathka Pieris under the banner of Cinepro Lanka International.  Ariyawansha Dhammage is the script writer. Cinepro which is one of Sri Lanka’s top cinema and television production companies intends to promote the movie and showcase the island nation’s leap in filmmaking to a global audience. The movie’s plot follows the life of Wijeweera, his close associates...